MARKETING
Level up your healthcare marketing with audience targeting
Thursday, 28 May 2026
This playbook highlights three best practices to build a compliant, high-performing digital audience and a scalable framework for precision targeting.
In healthcare marketing, every data point represents a real person making critical decisions. This means that connecting with the right audiences affects more than your ROI—it directly impacts patients’ healthcare, access to services, and treatment outcomes.
The New Ad Supported Universe
Thursday, 28 May 2026
The synergies of linear and ad supported streaming
Are you embracing an integrated ecosystem strategy?
With Nielsen’s data-driven insights, media planning is transformed to adapt to the evolving TV landscape. Unlock the power of precision advertising and reach audiences across the integrated ad supported ecosystem—download now to discover how.
How Oatly Scales Global Content Without Compromise
Wednesday, 27 May 2026
How do you deliver high-quality, on-brand content across markets—without slowing down teams or losing control?
Join Oatly, Bynder, and Storyblok for an inside look at how Oatly has built a global content operation that balances speed, flexibility, and governance. Learn how a modern, composable approach—combining a powerful CMS with integrated DAM and AI-driven workflows—enables teams to move faster while maintaining consistency at scale.
The advertising transition to retail media platforms
Tuesday, 2 August 2022
Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Companies like Kroger and Walmart are attracting CPG marketers that seek to closely tie advertising messages to the point of sale and tap into first-party data.
Capture Consumers and Boost Productivity With Hyperautomation
Wednesday, 25 May 2022
Digital banking is booming, with digital customers expected to increase from 2.4 billion in 2020 to 3.6 billion in 2024. The trend bodes well for neo-banks and fintechs looking to grab market share by expanding into growing sectors like cryptocurrency and digital lending. But financial organizations must offer a seamless customer experience to thrive in the competitive landscape. The solution comes in the way of hyperautomation: the use of advanced technologies like AI and machine learning to automate disparate manual tasks. By managing processes holistically, banks have an opportunity to accelerate change and boost the consumer experience.
How Health Care Systems Can Utilize Automation to Stay Ahead
Sunday, 22 May 2022
The COVID-19 pandemic has driven consumer demand for digital service to new heights—and one of the industries hit the hardest is health care. An average of 80% of consumers indicated they would continue using virtual visits after COVID-19 passes. This increasing consumerization of health care underscores the need for providers to innovate—and they must do so in order to stay ahead of the competition.
How Edge Computing Ensures Reliability for Retailers
Thursday, 19 May 2022
During the 2021 holiday season, several large retailers across America had a rude awakening when their businesses lost connectivity — making headlines, frustrating customers, and putting their transaction tracking at risk. Under this constant threat of outages, maintaining a reliable tax technology is critical for retailers, causing many to leave cloud software in favor of new technologies and advances in edge computing.
How Crowdsourced Delivery Can Help Win (and Keep) Customers in the Last Mile
Wednesday, 11 May 2022
Today’s shoppers demand not just quick delivery of their purchases but also transparency into when they’ll arrive, more delivery options and the ability to redirect their order. But traditional methods aren’t always flexible enough to meet these demands, and capacity remains an issue. Building a fleet like Amazon isn’t practical for most retailers, so what other options do you have?
Enabling the World’s Most Successful Digital-first Brands
Sunday, 8 May 2022
A brick-and-mortar store’s ability to connect with shoppers is a main draw of shopping in person. On the other hand, e-commerce requires an understanding that online shopping differs from physical retailing, calling for proactive steps that mimic in-person experience as much as possible through sight and sound.
Empower, Engage, and Retain Your Hourly Employees with Digital Communication Tools
Thursday, 28 April 2022
A recent study found that outdated, legacy technology plays a bigger role in turnover than you might think. Schedule empowerment and flexibility are critical, with 59% of employees citing scheduling issues as a reason they would quit a job. And another 39% of employees indicated poor communication with managers and their company as a reason they would leave their job.
Empowering Your People & Addressing Staffing Shortages with Automation
Monday, 18 April 2022
Despite rising wages and benefits, U.S. employers are still grappling with staffing shortages. As CFOs struggle to fill roles and address skills gaps, they need new solutions and tools enabling them to use their human resources more effectively. How are you addressing efficiency and accuracy, and empowering staff to handle higher-order work beyond rote processing activities?