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The Retail Guide

Key Trends Defining the State and Future of Local Retail

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Wednesday, 29 June 2022

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Despite a massive labor shortage, unprecedented demand and supply chain issues, the future is bright for brick-and-mortar retailers willing to invest in customer experience. According to Podium’s State of Local Business report, 60% of consumers cite “ease of doing business” as a top reason to return to stores. Local retail businesses are in an ideal position to benefit from SMS marketing. In fact, the SMB space – bursting with visual imagery, exclusive offers and customer reviews – is a virtual playground for SMS marketing campaigns.


Join us as retail experts, Dan Gingiss and Hally Pinaud, explore survey insights from 144 retailers and over 1,300 consumers. They’ll discuss how customer expectations have rapidly changed and what retailers can do to stay ahead. In this webinar, you’ll learn:

  • Why convenience is more important than ever

  • The biggest challenges and opportunities facing SMB retailers

  • How to drive shopper engagement with SMS marketing

  • Real-life case studies and examples of innovative retailers

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